Jul 31, 2007
Upgrading the Sari-Sari Store Sign
Surf (yes, the soap maker), has begun innovating the old, reliable sari-sari store sign in the provinces. In Tagaytay and Sta. Rosa, we recently saw the transformation from signs hand-painted on galvanized sheets to those using scanned photos of the store owners and most probably printed with large-format printers. Click "Read more" for more pictures!
If you look closely at the photo above, you'll find Jan Jan sitting on the left side of the store. Amusingly, Jan Jan does not look like my expectation of how a "Jan Jan" may look like -- bubbly and probably always smiling. :)
Incidentally, the sign above shows two common patterns in naming sari-sari stores: Two Brothers, Two Sisters, Kambal (Twins), etc; and a proclivity to put an apostrophe in every trailing "S", as the sign above exhibits.
Photos by Data Canlas