Surf (yes, the soap maker), has begun innovating the old, reliable sari-sari store sign in the provinces. In Tagaytay and Sta. Rosa, we recently saw the transformation from signs hand-painted on galvanized sheets to those using scanned photos of the store owners and most probably printed with large-format printers. Click "Read more" for more pictures!
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If you look closely at the photo above, you'll find Jan Jan sitting on the left side of the store. Amusingly, Jan Jan does not look like my expectation of how a "Jan Jan" may look like -- bubbly and probably always smiling. :)
Incidentally, the sign above shows two common patterns in naming sari-sari stores: Two Brothers, Two Sisters, Kambal (Twins), etc; and a proclivity to put an apostrophe in every trailing "S", as the sign above exhibits....
Photos by Data Canlas
