Sep 2, 2007

My Elements of Design

I learned design by picking up a thing or two here and there, reading tips in recommended books (like The Design of Everyday Things), and observing good designers and their work. I had no formal schooling, but in retrospect, a lot of what I've studied or done helped me in the design work I've done.

I will summarize what I've learned through years of work, trial and error, and
My Elements of Design:

  • Simplicity: design must be self-evident, with no extraneous stuff but not intrusive. As EB White often stressed in his Elements of Style -- "Omit unnecessary words!".
  • Form follows function: begin with function and then fit the form. If you work the other way around, you'll get your priorities muddled up.
  • Intuitivity: related to simplicity. Design must not need a users manual to figure out. A few minutes (even seconds) of training should suffice.
  • Balance: symmetric and assymetric.
  • Wow-factor: excellent design, like a good movie or book, should "wow" us. Paradoxically, although the design does not call attention to itself, we later realize that we have just encountered a good experience. And then we marvel at the good-ness of the design.
  • Lastly, the test of design is in, as the Eat Bulaga judges always emphasize, the "audience impact" -- how the customer interacts with the product or service and whether the design is pleasing, in general.
Let me explain the paradox caused by Simplicity and Wow-factor with an example. If you've been to one of those Friday's restaurants, you would have encountered the bubbly waiters and managers who squat when they talk to you in an attempt to look friendly and literally lowering their status so you could talk down to them.

They are all cheerful and alert, but don't you get this feeling that it is all contrived? That is an example of intrusive design. It calls attention to itself and the "audience impact" is that it lacks sincerity.

In contrast, I've been in taxis where the driver struck up a nice conversation that felt sincere. Or, if you own a Mac, you have this exhilarating feeling of having encountered a good product. The Mac seems to imbue you with good feelings but when people ask you why you like the Mac, you really can't explain it. Why? Because the little things that Apple built into the Mac (the great interface, stable machinery, visual design and good feel of the material, etc) all merge together in a synergy that produces a single impact: Wow!

Good design does not call attention to itself, but the user nevertheless still appreciates it, albeit sometimes failing to articulate it well.

Aug 24, 2007

The Design IQ of MRT

The lowest design IQ in the universe must be concentrated in the management offices of MRT (aka, LRT-3 or the EDSA light rail). A visit to MRT especially in rush hour is a lesson on how Bad Design can cause you more stress:
  • Trains break down, forcing huge human traffic jams.
  • Long queues at the ticket booths, winding all the way down the stairs and spill out into EDSA. People here can wait as long as 30 minutes or more.
  • And after the long ticket lines -- you have to line up for bag inspection, causing another 30 minute wait.
  • More time lost inside the station as you wait for a train to arrive.
  • All this time, no one is announcing if a train will be coming or what time.
  • And when the train finally arrives, there's no room to squeeze in, which makes you wonder why the train bothered to stop.

What Works

In other train stations (like in Bangkok, Australia, Europe and even in our own LRT-2 -- note, I include LRT-2, or the Aurora line), riding the train is a smooth and stress-free experience. We list things that work in these stations.

Ticket Machines

The good stations use automated vending machines to dispense tickets. There is often a window with a human, but only to give out change, special tickets, or information.

Wide Passageways and Cars

The other train stations have very wide passageways so human traffic flows more freely and crowds do not accumulate. The cars also have wider bodies, designed for lots of commuters to move around in. Not so in MRT, where cars are small and cramped. This is why people in MRT are always packed like a Brother Mike service.

Lots of Information and Maps for Passengers

Station names are prominent and announced clearly by a recorded message. If you're on the street and you don't know anything about the area, you will see prominent signs indicating a train station. Schedules are published on video screens and even announced through a PA system so people don't wander about, wondering whether a train will ever come. Plus, they have maps showing the train stations and the vicinity. If there are different train lines, the map gives useful info on how to get to the other lines. (Instead of bombarding us with too many ads, why won't MRT ask these advertisers to sponsor maps of the MRT?)

Special Passes

Special passes help decongest human traffic in the ticket booths and give a more convenient option for customers. In the countries described above, you could purchase special tickets or "passes" -- a day-long pass allows you to ride all day long. A weekly pass lets you use your ticket for 7 days, and so on. Like prepaid cards, you can easily recharge these special tickets.

What Ails the MRT?


I used to wonder why problems plague the MRT. After some years of observing, I have figured out some design flaws in their system(s).
The main stations and terminals (North EDSA, Quezon Ave, Makati, Taft) have bad real estate designs:
  • Narrow passageways and waiting areas. At North EDSA station, which receives almost all of people from the North, there is only one narrow stairway, a slow and hot elevator and 2-4 ticket windows. Same is true with Quezon Ave. Since there is too much human traffic in the first two northern stations of MRT, people often try to go as far as the GMA-Kamuning station or do a "round trip". All these are symptoms of the trouble that MRT is experiencing, and still, nothing is being done to alleviate the bottlenecks!
  • Slow ticket dispensing. All tickets in MRT are dispensed by humans, and most of the time they fumble as they count change. Why not activate those vending machines that I saw rotting in the corners of the station?
  • MRT has stored value cards -- the closest we can get to special passes from other countries. But such is the ineptitude of MRT management that they still run out of stored value cards! I suspect that MRT "runs out" only because... they are waiting for those silly Samsung ads to be printed on them!
  • Useless and slow bag security checks. In Ayala, there are many turnstiles to accommodate traffic, but inept management introduced a choke point -- a baggage check with two guards intercepting everyone entering the turnstiles. Imagine how many office workers are pouring into the station, only to be choked by two guards. I believe that baggage checks are useless deterrents to terrorist attacks (any sufficiently motivated criminal or terrorist will think of a way to outsmart these inattentive guards, anyway. What if they instead let everyone enter the waiting area, and then the guards could conduct random checks in the train waiting area?
  • Several times, I have been stuck inside the Shaw station's waiting area (longest was for one hour), waiting for a train that never arrived. I felt helpless and duped, since they could have advised us in the first place that there was a problem. No one told us what was happening. To top it all the place was hot, because the architects never paid attention to ventilation design. People were about to riot. In contrast, Bangkok's SkyTrain stations are all open to let the breeze cool the area naturally.

When we are voiceless and misinformed (most of us Pinoys are), we tend to be more tolerant of bad service design. Thanks to the LRT-2 (the Aurora line) we are given a taste of a better alternative. You should try getting a ride at the LRT-2

It's been how many years now since we started encountering these MRT problems? Things do not seem to be improving. The only innovation I have seen so far was the introduction of a cordoned area for women, children and senior citizens. But this is not a solution to the root problems. This is merely cosmetic. Things will worsen if MRT management does not examine more closely what's happening.

I don't think the solutions will be difficult to find. If someone like me who knows nothing about crowd control and train systems can make these observations, what more these experts at MRT? Or do they really know what they're doing over there?

Links:
  • MRT described in Urban Rail: http://www.urbanrail.net/as/mani/manila.htm
  • Wikipedia entry: http://en.wikipedia.org/wiki/Manila_Light_Rail_Transit_System

Aug 21, 2007

Please wait to multiply

I don't really like social networking sites, that is, the way they are built right now, because they force you to build something that you can't really share later on. Friendster, for instance, requires you to register before you can reply to a friend's blog.

And if you register, the next level of pressure is for you to build your own site. It so happens that I already have my own site, a blog and even a photo sharing home. Multiply is purportedly convenient because it unites these elements into one space, yes, but what about second breakfast? (oops, wrong line of thought).

What I meant was: sige, build your Multiply site, put your photos and videos, import your blogs yeah. But now what happens to my other sites? How about my Google Ads and Amazon links (haven't tried embedding links to Amazon)?